I think they have get the iPhone 6 out with some features that Droid devices don't presently have. Not since the iPhone 1 has the iPhone had any "advanced" features that set it apart from other phones.
I think the NFC feature in Droid devices is really going to take off and if Apple doesn't implement something similar in their phone(s), they will certainly be losing market share...and may even do so regardless because they will certainly only allow Apple devices to work with other Apple devices where as Droid devices allow for more options to sync with...
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